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Website roundup
By Adnews Staff
The LCBO has launched a new website aimed at men called the "Gentleman's League Configurator." Located at <http://www.theconfigurator.ca>, the site in intended to help plan the drink and food options for a gathering of males between the ages of 25 and 40. The site can give recommendations for occasions such as "watching sports" or "listening to music." It can also be used to invite friends to the event. "Our aim with the Gentleman's League Configurator is to inspire male drinkers to organize more in-home get-togethers by providing them with premium drink recipes and dining ideas in a playful way," said Kerri Dawson, LCBO marketing director. "When they see the gauges moving, dials popping and steam flowing from the machine, they'll be motivated to show off their entertaining prowess and configure a fun guys' night in." The site was developed by Cossette of Toronto. It will be promoted with online advertising and social media activities leading up the the Super Bowl on Feb. 3.