Old Dutch Foods is conducting an annual promotion for its Old Dutch potato chip brand called "Net a Million." The promotion, which is being operated in association with Sportsnet and the Canadian Hockey League, takes the form of a contest. Three entrants have been selected to travel to the 2012 MasterCard Memorial Cup hockey tournament in Shawinigan, QC from May 25 to May 27. Each entrant will participate in an on-ice shooting competition during either the semi-final or final games. Each will attempt to score 16 goals out of 20 shots within a 20 to 24 second time limit for either $100,000, $250,000 or $1 million. The attempts will air on television during the live Sportsnets broadcasts of the games.