Communications agency Arment Dietrich of Chicago has formed an association with Thornley Fallis of Ottawa to service their clients in the United States, Canada and the United Kingdom. The association is intended to appeal to businesses that prefer to use agencies that have multiple international offices. "In our two companies, we have assembled the expertise essential for success in this new marketing environment," said Gini Dietrich, CEO of Arment Dietrich. "Together we offer design to deliver remarkable experiences, video to create the ultimate social objects, audience aggregation through content marketing, earned media through public relations, trust and relationship building through social media, strategies to pull them all together, and the types of measurement business leaders are missing from current marketing and communication programs. What began as a partnership through Inside PR, our weekly podcast that looks at PR, social media, communication, and how they all meet and intersect, has grown into a business strategy that will best serve both of our clients and prospects in North America and the UK"