Colour of Halifax has launched a new social media agency in Toronto called ColourSocial. The firm is co-owned by Duri Alajrami, formerly head of Ogilvy Canada's social media practice, who is now president of ColourSocial. "There are plenty of large agencies in the marketplace attempting to offer social media as an additional service offering," said Alajrami. "What ColourSocial has to offer is personalized service at the leadership level, backed by the resources of a full service agency. It has been a fantastic first couple of weeks making the connection between what organizations are looking to achieve through social media and what ColourSocial can deliver to them."