InNetwork launched in Halifax
A new company called InNetwork has launched in Halifax. The firm specializes in assisting brands reach consumers through social media networks through paid "influencers." The company was founded by CEO Chris Keevill, as well as Colour Social president Duri Alajrami and Craig Rennick, formerly of FloNetwork and Fortiva. "Social media continues to be the space that is shifting power from brands to consumers," said Keevill. "Marketers are looking for better ways to connect with these powerful consumers on their terms. As far as we can tell, we are the first in North America to do this."