Movember hires Brigitte Filiatrault Public Relations
Movember Canada has retained Brigitte Filiatrault Public Relations of Montreal to handle media relations in Quebec for a third year. Movember conducts an annual fundraising campaign in support of prostate cancer treatment during which men are encouraged to grow mustaches during the month of November. "Movember is a grassroots movement with Mo Bros and Mo Sistas taking up the charge all over the country," said Adam Garone, CEO of Movember. "One of the largest contingents resides in Quebec and Brigitte Filiatrault's work has been and is still a fundamental part of effectively communicating the stories of our grassroots movement to media there."