T.o.night releases Blue Jays promotional issue
Toronto commuter newspaper T.o.night published a special issue to promote the start of the new Toronto Blue Jays baseball season on April 9. The issue, developed in association with OMD, was guest-edited by Blue Jays pitchers Casey Janssen, Ricky Romero and Sergio Santos. The initiative also included promotional workers distributing copies while wearing Blue Jays caps, a special cover wrap and banners on the publication's website. "We're thrilled to have been able to produce today's Blue Jays special edition for the fans," said publisher John Cameron. "It's a tribute to what will hopefully be a very successful season. This is the culmination of months of work, and it raises the bar for us in terms of partnering with clients on innovative executions. OMD and the Blue Jays wanted to deliver a unique campaign, and we are delighted to have worked with them on this special project." T.o.night is published by T.o.night Newspaper Group.