Cereal company Weetabix of Canada has retained Blueband Media of Toronto to redesign its website and conduct social media activities. The new site will make use of a lighter tone and educate visitors about the health benefits of the product. "We are very excited to be part of Weetabix's digital evolution," said Sathish Bala, CEO and creative director at Blueband Media. "It's always exciting to work with a forward thinking client who wants to push the envelope and engage consumers in new ways."