Toronto Blue Jays hires Tag Idea Revolution
By Adnews Staff
Tag Idea Revolution of Toronto has been retained by the Toronto Blue Jays baseball team to develop its brand communications strategy. Tag won the assignment in a selection process involving an unknown number of agencies. "Throughout the selection process, it was clear that Tag understood our needs and was truly connected with the Toronto Blue Jays brand," said Anthony Partipilo, vice-president of marketing and merchandising for the Blue Jays. "This has given us a solid foundation upon which to build consistent, relevant and powerful brand communications now and in the future."
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