Aapka Colors debuts in Canada
By Adnews Staff
A new specialty channel called Aapka Colors has launched in Canada. The channel is operated by Viacom 18 Media, a joint venture between Viacom and Network18 of India. It will be distributed through Asian Television Network International of Toronto on Rogers Cable in Ontario and on Bell Fibe TV in Toronto and Montreal. The channel specializes in Hindi general entertainment, drama series, reality programs and Indian films. "We are delighted with the launch of Aapka Colors in Canada and fulfilling the demands of the South Asian diaspora with our very distinct and popular content offering," said Gaurav Gandhi, head of distribution and international business at Viacom18. "With this launch in Canada, Colors is now available in close to 50 countries globally. We look forward to working with our partners ATN to launch the channel on the other Canadian platforms as well and are confident that this partnership will help Aapka Colors reach the same iconic level as it has in the Indian market "