Rosetta Stone begins first Canadian television campaign
By Adnews Staff
Rosetta Stone, a company based in Arlington, VA that specializes in language-learning products, has begun a television advertising campaign in Canada. According to the company, this is its first TV campaign aimed specifically at the Canadian market. The campaign is being managed by Northern Lights Direct of Toronto. "We have customers in 150 countries, and our DRTV campaign in the Canadian market is a pivotal step in our overall growth plans to reinforce our product as a leader in language-learning," said Jaime Silva, senior manager of consumer marketing at Rosetta Stone. "We look forward to building on our retail and online presence in Canada through this national television campaign."
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