Representation roundup
By Adnews Staff
Redux Media of Montreal has signed an advertising sales representation agreement with AdExcite, a US-based firm specializing in online video advertising. Redux will represent their publisher network and technology in Canada. According to the company, AdExcite's service reaches approximately five million unique Canadian visitors per month. "Our platform is dramatically increasing the global scale of high-impact video ad inventory," said AdExcite CEO Phil Banfield. "We provide advertisers with over-the-page, slider, video and rollover ad units with performance indicators that significantly exceed traditional in-page static, rich media and in-frame video advertising. The depth of Redux Media's experience and expertise make them an ideal partner to help us launch in the Canadian market."
The Toronto International Film Festival has signed an advertising sales agreement with Octopus Media of Toronto. Octopus will represent festival and TIFF Bell Lightbox properties including TIFF.net, on-screen advertising, digital signs and program guide print ads. "The addition of TIFF Bell Lightbox to our network welcomes advertisers to connect and engage guests with a truly unique destination point that hosts the world's premiere film festival in a visually spectacular and state of the art building," said Zoltan Toth, president of Octopus Media.