Focus Integrated Marketing becomes Octopus Ink
Toronto-based Focus Integrated Marketing has rebranded itself as Octopus Ink. The agency's services include strategy, branding, advertising creative, design, website development, search engine optimization, social media activities and mobile communications. Its client list includes HMV, United Van Lines, Shaw Tracking and Olympus. "We recognized that we, just like many of our clients, needed to undertake a rebranding initiative to demonstrate our responsiveness to an evolving landscape," said company president Ron Angellotti. "Changing our name to Octopus Ink strategically aligns us better with our sister company, Octopus Media. And our tagline, 'Leave your mark,' strongly communicates our value proposition that we drive results for our clients."