Labatt has signed-on as a sponsor of the 2012 LG Crescent Street Grand Prix Festival, which will take place in Montreal from June 7 to 9. The festival is produced by the Crescent Street Merchants' Association and BBF Promotions & Events. Labatt will sponsor a music venue called the Bud Light Stage. "Crescent Street during the Grand Prix is a great place for Bud Light to be," said Lisa Kittelsen, marketing manager for Bud Light. "I think you'll find this year we have a lot of exciting activity to bring to F1 fans, from the Bud Light Music Stage to an experience built around our new innovation, Bud Light Lime Mojito. We're proud to be able to contribute to the ever-growing success of the LG Crescent Street Grand Prix Festival through this sponsorship."