Cavendish Farms hires Yield
Potato company Cavendish Farms has retained Toronto-based Yield as its branding and advertising agency. Yield won the account in a competitive process involving an unknown number of contenders. The assignment is expected to last for 18 months and encompasses advertising development, digital strategy and in-store activities for the company's From the Farm line of frozen potato products. "Yield did some impressive due diligence for their pitch, quickly grasping the uniqueness of our product and the challenges we face in the market," said Suzanne Milner, senior retail brand manager for North America at Cavendish Farms. "This resulted in some very interesting strategic insights and creative solutions for our flagship brand, From the Farm."