Los Angeles-based online publisher SpinMedia has signed Redux Media of Montreal as its Canadian advertising sales representative. Redux will exclusively handle online direct sales and real-time bidding for SpinMedia's collection of pop culture and music-themed properties. SpinMedia operates 46 properties including Spin, Vibe, Celebuzz, Buzznet, Idolator, and The Frisky. "With their strong presence and solid relationships, we are confident that Redux Media is the best partner to help drive our business in Canada," said Ross Cimino, senior vice-president of strategic sales and operations at SpinMedia. "With the added support of Redux Media's RTB platform, we feel confident that 100% of our inventory needs will be met." Redux Media is a subsidiary of TC Media.