Sportsnet readies rebranding
Toronto-based Sportsnet will introduce new branding on Oct. 3. The new branding will encompass the company's television, radio, print, digital and mobile properties. Changes include a new logo, on-air visuals and theme music. Print advertising is currently running in the company's recently-launched Sportsnet magazine. The brand campaign uses the tagline, "Fuelled By Fans." The campaign was developed in-house in association with Troika Design Group. "We are investing in our growth and brand integration," said Dale Hooper, senior vice-president of sales and marketing at Rogers Media. "We discovered that Canadian sports fans want to feel and demonstrate pride and be engaged through integrated, interactive and expansive access. Our cutting-edge campaign brings the powerful Sportsnet brand under one umbrella across all our platforms."