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Sponsorship roundup

Tim Hortons has signed a sponsorship agreement with the Toronto Blue Jays baseball team. As a result, the company will sell Tim Hortons and Cold Stone Creamery products at the Rogers Centre in Toronto through two co-branded kiosks. The agreement also includes stadium singage and sampling programs during some games. "The Rogers Centre is such a fun place to be, especially during baseball season," said Andrea Hughes of Cold Stone Creamery Canada. "We felt this location was a home run for both Tim Hortons and Cold Stone and are excited to be part of this Blue Jays season."

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