Newad signs advertising agreement with Canlan Ice Sports
By Adnews Staff
Out-of-home media company Newad has signed an agreement with Canlan Ice Sports to install a variety of advertising products in 15 sports facilities located in British Columbia, Alberta, Saskatchewan, Manitoba, Ontario and Quebec. The advertising will include display boards, in-ice logos, rink boards, dressing room graphics, banners, decals and Zamboni wraps. "This announcement contributes to the significant expansion of our sports network," said Brian Wyatt, executive vice-president of clients relations and business development at Newad. "Advertisers now have the opportunity to reach a substantial amount of passionate and engaged consumers in a relevant environment. In addition to indoor advertising, Newad will activate brand experiences thanks to its experiential marketing division, providing advertisers with complete and unique brand integrations."