HGTV Canada conducts fall campaign
By Adnews Staff
Shaw Media has begun a fall marketing campaign for its HGTV Canada specialty television station. The campaign focuses on two new series called Consumed and Urban Suburban. The eight-week on air campaign consists of television commercials on various Shaw Media channels depicting situations from the shows, accompanied by subway posters and print and radio advertising. The campaign, which was developed in-house, will run in Toronto, Vancouver, Kitchener, London and Ottawa. "HGTV's fall campaign takes a completely unique approach, focusing on the personal struggles and emotional connections prevalent in both series," said Solange Bernard, director of brand and publicity for specialty lifestyle channels at Shaw Media. "Our targeted and wide-reaching media choices enable us not only to access a mass consumer base but to connect with consumers who are impacted by these themes."