Canadian Breast Cancer Foundation hires Grey Canada
By Adnews Staff
The Canadian Breast Cancer Foundation has retained Grey Canada of Toronto as its marketing agency. The firm won the account in a competitive pitch process that involved an unknown number of contenders. According to the foundation, Grey was hired due to it's understanding of the foundation's commitment to a future without breast cancer. "We are excited to work with Grey Canada to develop innovative campaigns and creative to raise awareness and support for the foundation and our largest annual event, the Canadian Breast Cancer Foundation CIBC Run for the Cure," said Trish Bronsch, the organization's CEO for the Prairies/NWT region. In addition. the foundation has hired Media Experts to handle media planning and buying. The two agencies pitched for the account together.