Dairy Farmers of Canada launches new campaign
By Adnews Staff
Dairy Farmers of Canada will begin a new campaign today promoting cheese. The campaign, developed by Taxi Montreal, consists of television, print and interactive advertising. The creative focuses on the relationship between mothers and children, and the various ways in which children enjoy cheese. Media planning was handled by M2 Universal. "Parents will not only see their kids in the new campaign, they'll also see themselves," said Taxi creative director Brian Gill. "No two kids are alike, but they all love cheese."
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