Yum Restaurants Canada retains MediaCom
By Adnews Staff
Yum Restaurants Canada has assigned its media planning and buying account to MediaCom Canada. This work was previously handled in-house in association with ZenithOptimedia. Yum owns the KFC, Pizza Hut and Taco Bell brands in Canada. MediaCom won the account in a review involving four additional agencies. "MediaCom demonstrated a strategic focus to planning and buying that made it clear they are the best agency partner to assist us in our brand turnaround in Canada," said Yum chief marketing officer Dan Howe. "We were impressed by their insightful team and ability to generate and measure impact across the digital and traditional media space." Yum's annual media budget is approximately $25 million.
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