Glam Media buys BBS Media
By Adnews Staff
Online media company Glam Media of Silicon Valley has acquired BBS Media of Toronto, also an online media company. BBS Media co-founders Mark Boxer and Brian Fields will become vice-presidents of Glam Media Canada. No financial details are available. "BBS was founded to help advertisers more effectively engage with passionate consumer audiences across a range of lifestyle categories in Canada," said Fields. "Combining our intimate approach to building brand advertising online with Glam Media's focus on premium content from journalists, authors and publishers, and their considerable resources and technology, will usher in the next generation of digital advertising solutions that promote stronger brand engagement in Canada." Glam Media Canada will launch a new website called Glam.ca this summer. The lifestyle site will offer content on beauty, entertainment, fashion, health and wellness, sports and other subjects.