Yellow Pages Group introduces new branding with national campaign
By Adnews Staff
Montreal-based Yellow Pages Group has begun a national advertising campaign to introduce a new brand identity intended to reflect the company's "evolution into a performance media and marketing solutions company." The company's logo has been updated to appear more contemporary and digital. "Our new branding reflects an important shift in the way we are doing business, in what we are offering to consumers and in the way we partner with advertisers," said Marc Tellier, president and CEO of Yellow Pages Group. "We now offer a vastly expanded selection of products and services that put businesses right in front of consumers as they are looking to buy. The message it sends is that YPG is multi-platform. We're online, we're mobile and we are still the leading and most widely used print directory in the country." The campaign consists of three television commercials developed by Taxi 2 and Taxi Montreal. These agencies also handled the rebranding work. Media planning and buying were conducted by PHD/Touché. "The ad campaign is young, it's funny and it underlines how our mobile and web platforms are central to the future of YPG," said Stéphane Marceau, the company's chief marketing officer. "We are Canada's media leader in terms of online and mobile reach, number of online advertisers and Internet revenues."