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Schering-Plough Canada promotes HydraSense with out-of-home campaign

By Adnews Staff

Schering-Plough Canada has begun an out-of-home campaign with Fashion Frame to promote its HydraSense line of saline nasal washes designed to reduce cold symptoms in infants. The campaign consists of advertising posters in the fitting rooms of 37 Motherhood Maternity retail stores nationally, accompanied by coupon and product sample distribution. In addition, an email message has been sent to the retail chain's mailing list encouraging customers to visit the product website at <http://www.dolphinsclub.ca>. The newsletter was produced by Reservoir. Fashion Frame is a division of Montreal-based Zoom Media. Schering-Plough Canada is a division of Merck.

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