Sponsorship roundup
By Adnews Staff
Danone has signed-on as the presenting sponsor of a new game show on specialty channel YTV called Splatalot. The company will use the sponsorship to promote a new yogurt brand called Coolision, which is primarily aimed at tweens. The agreement includes television and online exposure for the brand during the show's 26-week season. Danone branding will be integrated into the opening sequence of the show, accompanied by tags on 30-second commercials. The show will also include a branded highlight segment called "Best Coolisions of the Day." Web banners will be placed on YTV.com on the Splatalot homepage. The sponsorship was developed by MPG and YTV. YTV is owned by Corus Entertainment.
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