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Canadian Out-of-Home Measurement Bureau studies Toronto subway ads

The Canadian Out-of-Home Measurement Bureau has begun its first measurement study of the digital advertising screens in the Toronto subway city. The study is being conducted in association with the Foundation Research Group of Toronto. Approximately 1,000 intercept interviews will be conducted at 69 subway stations during the month of March to establish advertising exposure while riders are boarding and exiting trains. The screens are operated by Onestop Media Group.

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