Perrier Nestle Waters sends more work to Newad
By Adnews Staff
Perrier Nestlé Waters has retained Newad Experiential to conduct the Canadian component of its Société Perrier 2011 campaign. The international campaign, which will take place in 20 cities, is being by Mirror Ball of New York. Canadian promotional activities will run until the end of the year in various establishments in Toronto and Montreal. The assignment includes execution, network development and online customer engagement. This is the fourth year that Newad has handled this assignment, the details of which have not yet been released. "This is an opportunity for Newad to demonstrate its capability to deploy campaigns in different cities simultaneously, and for one of the most recognized brands in the world," said Valérie Gervais, Newad's director of experiential marketing for eastern Canada.