YTV readies Keep it Weird collection
By Adnews Staff
Corus Entertainment of Toronto is preparing a promotion for its YTV specialty television channel called “Keep It Weird.” The effort, conducted in collaboration with production company Nelvana, consists of a collection of apparel displaying hand-drawn designs from various series that ran on the channel in the 1990s. The collection of hats, hoodies and T-shirts will go on sale on Nov. 17 at Retrokid.ca. Available designs will include old YTV network logos and images from series such as Camp Cariboo, Uh-Oh, Video & Arcade Top 10 and You Can't Do That On Television. The promotion also includes social media activities.
“YTV first came into Canadian homes in 1988, and has been an iconic and beloved Canadian brand ever since,” said Greg McLelland, chief revenue officer at Corus Entertainment. “Through analyzing social data, we could see how strong the YTV fandom was, not just with today's kids but also with adults who grew up with The Zone, Camp Cariboo, Uh-Oh, Video & Arcade Top 10, You Can't Do That On Television, and so many more quintessential YTV series. The designs from Retrokid immediately evoke memories of being a kid in front of the TV. The YTV logo has had many iterations, programming has changed and numerous adored PJs have walked through the door, but the brand's values of having fun, being yourself and keeping it weird have remained the same.”