Kraft Hockeyville promotion resumes
By Adnews Staff
Kraft Canada, in association with CBC, The National Hockey League and the National Hockey League Players' Association, has resumed its annual Kraft Hockeyville contest promotion. Communities can enter the contest by visiting <http://www.krafthockeyville.ca> and submitting a short essay and up to three photos illustrating their hometown pride and passion for the game of hockey. Nominations will close on Jan. 30, 2011. Ten communities will be chosen as semi-finalists and revealed on a CBC television show on March 8, 2011. Public voting will determine five finalists, which will be revealed on March 19. An additional round of public voting will then determine the winner. The winning community will receive $100,000 in arena upgrades. In addition, a 2011/12 NHL pre-season game played at the local arena. Four runner-up communities will receive $25,000 each for arena upgrades. This year, the promotion includes a new logo and a new format that will split the country into five regions. Additionally, five NHL players have signed-on as "regional ambassadors." They include Joe Thornton, Alex Burrows, Brendan Morrison, Tyler Myers and Dan Cleary. Each player will post a video in support of his appointed region at the contest website. "What I love about the Kraft Hockeyville competition is the way it showcases the incredible community spirit and passion that Canadians have for their communities and the game of hockey," said Dino Bianco, president of Kraft Canada. "With exciting new elements this year, including a regional format and NHL player representation in each region, we anticipate even greater inspiration for communities in their quest to become the next Kraft Hockeyville."