Canadian Elite Basketball League hires Agency NineSix
By Rob Bale
The Canadian Elite Basketball League has retained Agency NineSix of Montreal to conduct a national campaign in advance of the start of its new season in May. The campaign is intended to raise awareness of the league among basketball enthusiasts. It will consist of advertising and promotional content highlighting the league’s “commitment to excellence.”
“Our collaboration with Agency NineSix represents a shared vision to bring the thrill of CEBL basketball to households across Canada,” said Ansh Sanyal, vice-president of brand and marketing at the CEBL. “With the 2024 season promising even more excitement, we are confident that Agency NineSix will play a pivotal role in enhancing the league's reach and connecting with fans on a deeper level, given its extensive portfolio of working with brands such as the National Hockey League, The Canadian Football League and the world of motorsport.”