Nextdoor sponsors Canadian Elite Basketball League
Social media service Nextdoor has signed a sponsorship agreement with the Canadian Elite Basketball League. According to the company, this is its first sponsorship deal in Canada. Nextdoor will be the presenting sponsor of the leagues Summer Series. The agreement include on-court signage, brand exposure on the league’s social media pages, as well as 15- and 30-second commercials during broadcasts on CBC television, online at CBCsports.ca, in app on CBC Gem and streamed on Twitch. The campaign was developed by Nextdoor, while the sponsorship was negotiated by Spectra Partnerships.
“Nextdoor is built on the power of community,” said Christopher Doyle, country manager at Nextdoor Canada. “Supporting sport at a local level is a natural fit for us and we are thrilled to kick off this sponsorship with the CEBL.”