COMMB participates in international promotion
The Canadian Out of Home Marketing and Measurement Bureau is participating in an international promotion called “Our Second Chance.” The initiative is being headed by the World OOH Association and UK-based New Commercial Arts. It will make use of digital out-of-home inventory in Canada the United States, Europe, Africa, Australia and China. The creative will focus on the positive social and environmental effects that could result from the COVID-19 lockdown. It will be accompanied by social media content.
“We’re proud to be part of this global collaboration showcasing DOOH and its ability to reach mass audiences with this strong and pertinent message,” said Rosanne Caron, president of COMMB.