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CCM Hockey signs promotional deal with Auston Matthews

Montreal-based sports equipment company CCM Hockey has signed a multi-year promotional agreement with professional hockey player Auston Matthews. Matthews is the center and alternate captain of the Toronto Maple Leafs.

“We are stoked to enter into this collaborative partnership with one of the best, boldest and most unique players in the game and have him join the CCM family of the most elite NHL players in the world,” said Rick Blackshaw, CEO of CCM Hockey. “The timing couldn't be better as the greatest sport on Earth finally resumes. Auston is about performance, commitment and style, and together we will be fearless game changers.”

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