Rogers Communications conducts Celebrate Small Business promotion
By Adnews Staff
Rogers Communications has begun a joint promotion with MasterCard and The UPS Store aimed at small business operators. The initiative, called "Celebrate Small Business," is based on a website at <http://celebratesmallbusiness.ca> which contains a variety of informational resources drawn from Canadian Business, Profit, Advisors Edge and Benefits Canada. Visitors to the site can also create ad banners that will run on the site and on other Rogers websites during the month of October. Business owners can also enter a draw for $35,000 in advertising in various Rogers print and online publications, including fashion, family, business and trade magazines. MasterCard has signed-on as the title sponsor of the promotion. The UPS Store will also award $5,000 in products and services to the winner. "The Canadian economy is fuelled by small businesses and Rogers not only recognizes the significant role they play, but is also a proud supporter of the hard work that they do," said Gordon Stein, vice-president of Rogers business segment. "We have come together with some of Canada's leading companies to applaud and celebrate the courage, passion and entrepreneurial spirit of the small business owner."