Representation roundup
By Adnews Staff
Adconion Canada of Toronto has signed an advertising sales agreement with online publisher Zimbio to exclusively represent its websites Zimbio.com and Stylebistro.com in Canada. Zimbio.com specializes in entertainment news, while Stylebistro.com specializes in celebrity style and fashion. According to the company, the two sites attract a total of approximately one million Canadian visitors per month. "Advertisers in Canada know how Canadians seek out entertainment, celebrity, fashion and beauty content online," said Tina Mooney, director of sales at Adconion Canada. "These websites keep a lighthearted approach to entertainment and style. We'll be working with Zimbio to help Canadian advertisers with custom opportunities such as channel and section sponsorships, branded event coverage, wallpapers and re-skins and other unique initiatives, as well as handling all standard IAB advertising formats for these websites in Canada."