GoodLife Fitness breaks new campaign
By Adnews Staff
GoodLife Fitness has begun a new marketing campaign intended to remind consumers that life can be more enjoyable when they are in better physical condition. The campaign, developed by Doug & Serge of Toronto, features a 60-second online video called "Anthem," accompanied by a 30-second television commercial and a number of 30-second radio ads. The campaign uses the tagline, "The good life. Made easy." Additional materials include direct mail and in-club displays. "We know that people want to be fit so that they can feel good about themselves and enjoy better, more active lives," said John Muszak, marketing vice-president at GoodLife. "We want to celebrate that feeling and are committed to helping as many Canadians as we can get into better shape so they can have a better fuller life. The Doug & Serge team have crafted a wonderfully inspiring and welcome call to action to enjoy the good life while letting everyone know how GoodLife has so many different locations, programs and opportunities to help you get started and stay on track." GoodLife Fitness operates approximately 280 locations in Canada.