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Global begins ad campaign for Global National

Global Television has begun an advertising campaign to introduce Dawna Friesen as the new anchor and executive editor of its Global National news program. The campaign includes television, radio, outdoor, transit and print advertising. The creative focuses on Friesen's personal and professional history. The ads make use of the tagline, "Welcome Home, Dawna Friesen." In addition, Friesen will participate in a national publicity tour. "Dawna's arrival presents a unique opportunity for Global National to build on its loyal base of over a million viewers every night," said Walter Levitt, chief marketing officer at Canwest Broadcasting. "We have planned an extensive campaign where Canadians will get to know Dawna, connect with her, and proudly welcome her to the Global National anchor chair. The size and scope of this launch reinforces Global's commitment to our national newscast and to introducing Dawna as its new leader." The campaign was developed in-house by Canwest.

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