SPORTS EVENT AGENCIES MERGE
By Adnews Staff
The Masters Group, a Vancouver agency representing World Cup skiers and snowboarders, has combined their operations with MDT Sports Marketing of Vancouver and Henry Spencer Properties of Oregon, effective immediately. The expanded venture will represent events and athletes in alpine sports as well as handling golf and marine motorsport promotions. Notable names using Masters Group promotion include World Champion snowboarders Mike Jacoby and Karin Ruby, while corporate clients include Coca-Cola and General Motors. Their work will be seen at the annual World Cup skiing event at Whistler, B.C., among other major venues. NDT is operated by by Mark Taylor, who left The Masters Group four years ago and is now returning "to create a stronger force," he told Adnews. The main focus of their efforts will be on television marketing.