Canadian Blood Services retains DDB, OMD for three more years
By Adnews Staff
Canadian Blood Services of Ottawa has renewed its contract with DDB Canada and OMD Canada. The organization has signed new three-year agreements with both agencies to provide advertising and media planning services respectively. Their assignment continues to be to work to recruit new blood doners in Canada and to expand the organization's stem cell and marrow network. DDB and OMD were hired in a request-for-proposals process that involved 16 contenders. "We are excited to continue building on the collaborative and creative strategies developed with DDB Canada and OMD Canada over the past four years," said Ian Mumford, chief operating officer at Canadian Blood Services. "As committed strategic partners, they have demonstrated their commitment to our cause and are prepared to invest heavily in the creative process to develop ground-breaking ideas for donor recruitment, enhance our strategic platform and support a long-term recruitment strategy. Over the next three years, our partnership with DDB Canada and OMD Canada will help us inspire more Canadians from all walks of life to become regular blood donors and stem cell registrants." DDB Canada and OMD Canada first became agencies of record for Canadian Blood Services in 2006.