Yellow Pages Group of Montreal has re-launched its website at <http://www.yellowpages.ca> to reflect its recent rebranding effort. The site also includes new features to allow users to customize the interface and conduct local searches. The site also offers a video player that can be used by advertisers to display their products or services, as well as a system for collecting reader ratings and reviews. "We are moving our online and mobile properties towards a more user-friendly and socially referenced experience, giving the consumer the types of information they need and want," said Stéphane Marceau, chief marketing officer at Yellow Pages Group. "After creating a YellowPages.ca account, people can bookmark businesses, recall previous searches, and post comments, among a variety of other user-related functions. Think of it as your own personal online, customizable directory and a gateway into the businesses and services of your local community."