Energizer Canada conducts out-of-home campaign
Energizer Canada of Mississauga began an out-of-home campaign over the holiday break. The creative took the form of decals applied to lamp posts at two Toronto-area shopping malls: the Scarborough Town Centre and Square One. The decals gave the appearance that the lights were powered by Energizer batteries. The campaign was developed by TBWA Toronto with media from Pattison Outdoor. The campaign will continue until Jan. 11. "This year we challenged ourselves and our agencies to come up with creative ways to remind shoppers that Energizer can power just about anything," said Karyn Percival Berry, brand leader at Energizer Canada. "This concept allowed us to be in a place where no one expected us to be and grabbed shoppers' attention as they were making their holiday purchases."