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Energizer Canada conducts Schick Xtreme3 fitness promotion

Energizer Canada has begun a sampling program promoting its Schick Xtreme3 disposable razor. During the promotion, developed by 6 Degrees Integrated Communications and Zoom Media, approximately 100,000 razors will be distributed through fitness centres nationally. Each razor will be packaged with print collateral. The program will be supported with mirror decals in the dressing rooms. The campaign will run in Toronto, Vancouver, Edmonton, Calgary and Montreal until Oct. 27.

"We are excited about this sampling opportunity," said Sohana Samanta, brand manager for Schick at Energizer Canada. "Schick Xtreme3 is perfect for a busy lifestyle, and great to toss in your gym bag."

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