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CBC debuts Facebook data integration
By Adnews Staff
CBC has signed an agreement with Facebook to become the first Canadian broadcaster to make use of the social networking company's Keyword Insights and Public Feed services. These services will allow CBC to feature a real-time feed of public posts in its broadcasts, and to measure the activity related to specific keywords from programs. CBC will be able to access anonymized aggregated demographic and location data about the people who are talking about its programs.
The broadcaster has begun using the services during its competition program Battle of the Blades. The Facebook data is used to show audience support for individual competitors on a map of Canada during the show. In addition, pictures and videos from fans on Twitter, Facebook and Instagram have also been incorporated into the programming.
"With over 12 million Canadians active on Facebook every single day, utilizing Facebook's new tools for broadcast media is a natural step in our goal to more deeply connect Canadians with each other and the moments we bring into living-rooms across the country," said Neil McEneaney interim vice-president of English services at CBC.