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Rogers Wireless conducts BlackBerry contest

By Adnews Staff

Rogers Wireless has begun an online contest promotion called "Beg-for-a-BlackBerry" to promote the BlackBerry line of smartphones as holiday gifts. Consumers can enter by submitting 30 seconds audio to a Facebook page by speaking into their cellphone. Entrants use the audio to describe why they deserve a BlackBerry as a gift. Participants can add their audio message to their own Facebook page where it can be heard by their friends. The winner of the contest will receive a BlackBerry smartphone. The initiative was developed by Publicis, with technical support from Vortex Social. The contest is located at <http://apps.facebook.com/rogershelpfulhints>.

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