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Dairy Farmers of Canada release What If commercial

Taxi Montreal has created a new television campaign for the Dairy Farmers of Canada. The campaign, called "What If," focuses on the importance of dairy foods in daily life. The commercials depict situations such as a child eating cereal without milk, a cook grilling a sandwich without cheese and a man stirring coffee without cream. The ads use the tagline, "Canadian Dairy: Here for Good." The 30-second commercial broke in mid-September, while the 60-second ad will be releases in late October. This ad will also run in theatres in November.

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