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The Co-operators begins new campaign

Insurance company The Co-operators, based in Guelph, ON, broke a new national television advertising campaign yesterday. The two 30-second commercials promote the range of the company's financial security services. The ads will air for nine weeks on networks and specialty channels. The overall campaign will run for at least two years, with new ads being released as the initiative continues. "The new ads reflect the fact that Canadian families, who are typically busy and hard-working, have a wide variety of insurance and financial security concerns," said Rob Martin, director of marketing strategy and brand management at The Co-operators. "The message is that Co-operators agents have an extremely broad range of products from which to create insurance and investment plans. Presented in an entertaining and light-hearted way, the spots also reflect the approachability of Co-operators agents and their friendly yet professional manner."

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