Globe and Mail begins Sail Away contest
By Adnews Staff
The Globe and Mail began a contest today to promote a branded cruise called The Globe and Mail Caribbean Odyssey. The promotion, called the "Globe Life Sail Away" contest, will run until Nov. 18. Two winners will participate in the 10-day cruise that will being on Jan. 25. Each day during the contest, a Globe Life trivia question will be published in the paper. To enter, readers must submit the answer to the question through the contest website at <http://www.globeandmail.com/sailaway>. The contest is being supported with ads in the paper and on the Web, as well as radio commercials. The campaign was developed by Naked Creative, while Gaggi Media handled the media buying.
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