Globe and Mail readies redesign
By Adnews Staff
The Globe and Mail will debut a newspaper redesign on Oct. 1 which the company is describing as the most significant in its history. The changes will include the use of colour on every page, better photograph and graphic production, new paper stock and custom print options for advertisers. The weekend editions of the paper will include an improved GlobeStyle section and more in-depth editorial content and analysis. The Globeandmail.com website will also be modified to include improved functionality and navigation, "enhanced story telling features" and a more visual presentation of its content. "The Globe's redesign, new colour capacity and enhanced capabilities reinforce our commitment to our advertisers and our readers," said Andrew Saunders, vice-president of advertising sales at The Globe and Mail. "We continue to evolve our product to create endless possibilities and opportunities for our partners and the industry. That's the power of print, and the future of The Globe and Mail." The paper will also conduct a marketing campaign tied to an eight-week series of stories called "Canada: Our Time to Lead." The campaign will consist of print, online, television, cinema and outdoor advertising, as well as consumer promotions, public relations and street-level marketing. The creative was developed by Naked Creative of Toronto, while media planning and buying were handled by Gaggi Media of Toronto.